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About sptl
Fixed CPI Model
01
Set target CPI aligned with your marketing goals. Efficiently acquire users and scale your campaigns.

02
Detailed Optimization
Our expert team maintains acquisition efficiency while optimizing for in-app events such as retention and monetization.

03
Rich
Video Inventory
We have a rich inventory of video ads through various media partners, focusing on performance-driven delivery using visual assets.


How We Work


Ad Fraud Prevention
With sptl's unique quality checkpoints,
Over 20 advanced fraud detection rules
are applied.

Click Block
Based on SPTL's unique fraud detection rules, sptl blocks clicks that fall outside the established criteria to ensure that only appropriate traffic is delivered.



Click

Ad playback starts.
Block clicks that fall under the exclusion rules.
Only clicks that pass through the filter are counted.
Deduction Rules
-
VPN/Proxy
-
Bot/Emulator
-
Geo
-
OS
etc.

Deduct Fraud Installs
Even after installation, users may be subject to deduction criteria. Our operations team analyzes user trends and eliminates installations that do not meet the established standards.





Install
Deduction Rules
-
CTIT Under 10sec.
-
Fraud Database
-
IP Pattern
-
Duplicate User
etc.
Ad playback starts
Exclude clicks that fall under deduction rules.
Only clicks that pass through the filter are counted
※ Customers wishing to apply rules other than our proprietary ones must notify us in advance.
※ If you wish to establish fraud rules beforehand, clear metrics and agreement on data are required.
※ Please note that retroactive application of rules is not possible.

Creative Sizing
Sizing
Submission format
File Format: MP4/MOV
Length: Max 60 seconds (5~15 sec. recommended)



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